Express Your Smile was the brainchild of orthodontist Dr. Barry Rosenberg. Dr. Rosenberg has completed thousands of
cases of aligner therapy and has lectured across the United States to dental professionals on this subject.
Dr. Rosenberg was looking for a solution to lower the cost and time commitment required for minor tooth movement.
He had observed many cases every day in his private practice and wanted to help more people with this common problem.
He decided that the answer was to take the treatment out of the office and into the patient's home. By doing so, he
is able to lower the cost and make the treatment more convenient.
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